Establish in Adelaide in 1946, the Chief brand is a well established and recognised icon in the Australian market.


The Chief range includes castware, frypans, saucepans, milk saucepans, casseroles, cookware sets, bakeware and various culinary lines. An extensive range of shapes, coatings and fitments is maintained to ensure different quality levels and price points to meet individual customer requirements.


GSM Sales Pty Ltd has the flexibility to be able to source innovative new products globally to ensure their comprehensive range always features the latest innovative and stylish cookware.


GSM Sales's aim is to be recognised for excellent quality, innovation and great value for money. Our commitment to customer service is a priority.